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Independent practiceSpecialist → CMO

Buy the level of marketing you actually need.

Most companies overpay for junior execution and underbuy senior thinking. Here you choose the seniority — hands-on Specialist, channel Manager, strategic Director, or Fractional CMO — and one person stays accountable for the result.

Reply within one business day. No sales sequence, no discovery theatre.

The problem

Agencies sell you a team. You get whoever is free.

You meet the senior person in the pitch. Then the work goes to someone three years into their career, following a template, reporting on metrics that flatter the retainer. Nobody is lying — the model just does not put senior attention on your account after month two.

The alternative most companies try is hiring. A good marketing manager is affordable and cannot set strategy. A good marketing director sets strategy and costs more than the problem is worth at your stage.

So you choose the level instead of the headcount. Buy execution when you know what you need. Buy leadership when you do not. Change level as the business changes.

See how the four levels differ
Engagement levels

Four levels. One person. Pick the altitude.

Level 01

Specialist

You know what needs doing. I do it.

Hands-on execution on a defined piece of work with a defined end. You set the brief, I deliver the work. No strategy layer, no ongoing retainer, no meetings that could have been an email.

Project-based · 2–6 weeks

What is included
Level 02

Manager

I own a channel and report on it.

Ongoing ownership of one area — organic search, paid search, or AI visibility. Planning, execution, and reporting sit with me. You get a single accountable owner for that channel instead of a queue of tasks.

Monthly retainer · 3-month minimum

What is included
Level 03

Director

I set the strategy and direct whoever executes it.

Cross-channel strategy plus direction of the people delivering it — your team, your agencies, or your freelancers. I write the briefs, set the standards, review the output, and stay accountable for whether the whole thing works.

Monthly retainer · 6-month minimum

What is included
Level 04

Fractional CMO

Marketing is my problem, not yours.

Full marketing ownership at leadership level. Positioning, budget, hiring, supplier decisions, and board reporting. You get senior marketing leadership at a fraction of the cost of the equivalent full-time hire.

Monthly retainer · 6-month minimum · 2 days per week

What is included
How I work

Four rules I will not bend on.

Measurement Before Tactics
No campaign, fix, or content plan starts until the numbers underneath it can be trusted. Optimising against broken data is the most expensive habit in marketing.
One Accountable Owner
You work with the person doing the work. Nothing gets delegated to someone you have never met, and nothing gets explained by an account manager reading a summary.
Written Kill Criteria
Every tactic gets a stated window and a stated result. If it misses twice, it gets cut instead of defended. This is the part most agencies leave out of the contract.
Handover By Default
Documentation, specs, and training are part of the work, not an upsell. If your team cannot run it after I leave, I built the wrong thing.
No-obligation

Send a URL. Get 5 specific problems back.

Not an automated score out of 100. I look at the site myself and write back the five things costing you the most, ranked, with what it would take to fix each one. Free, once per company, and there is no follow-up sequence.

Request the Audit

Straight answers, before you ask.

Last reviewed 25 August 2026

Common questions

What does Marketers.click actually do?

Marketers.click provides marketing services at four seniority levels — Specialist, Manager, Director, and Fractional CMO. Work spans SEO, paid search, AI search visibility, conversion optimisation, and the analytics infrastructure underneath all of it.

Is this an agency or one person?

One person. Fatih Battal runs every engagement directly, which is why capacity is limited and the work is honest about scope. You never get handed to a junior account manager you did not meet.

Which countries do you work with?

Clients across Europe and North America, working in English. Time zones are handled by fixed overlap hours agreed at kickoff, so you always know when you can reach me.

How do engagements start?

Every engagement starts with a paid or free diagnostic, depending on scope. You see the working method and the quality of thinking before committing to anything ongoing. No long contracts up front.

What does it cost?

Pricing depends on the level and the scope, and I quote after understanding the problem rather than from a rate card. Specialist projects start small by design so you can judge the fit cheaply.

Next step

Tell Me What Is Not Working

Send the URL and the problem. You get a written answer within one business day — a real assessment, not a sales sequence.