Seventeen years from system administration to marketing leadership. I build the marketing operation — CRM, tracking, demand generation — instead of buying it in.
TR · EN C1 · EL B2 · RU B1
Eight countries, four working languages.
Four operating rules, not a service menu. They come from running marketing inside companies, not from selling to them.
Tracking, CRM and attribution get wired before a single campaign opens. A campaign you cannot read is an expense, not an investment — and most of the waste I have inherited started here.
I configure and run the tooling in-house rather than renting judgement from an agency. It costs less, it changes faster, and the data stays where it belongs. Coming from system administration, this is the part I can actually build.
A single operating model that survives translation, currency, VAT and local search behaviour — instead of a separate improvised setup per country.
The process gets documented so the team runs it without me. A marketing function that depends on one person is a risk, not an achievement.
The short version: I started in server rooms and ended up running marketing. That order is unusual, and it is the reason the technical half of the job does not scare me.
Hello! I’m Fatih Battal, a results-driven marketing professional with a passion for building and scaling digital operations. My journey is backed by over a decade of hands-on experience, starting from IT and system administration and evolving into a strategic leader in digital marketing.
Currently, working as Marketing Director at DALNET in Istanbul, where I guide complete marketing operations, from strategic planning and CRM implementation to content strategy and lead generation.
My professional path has been enriched by a diverse personal history. My perspective is shaped not only by my work but also by the places I’ve called home.
Künye
17
years in total
Ten records across IT operations, agency work and in-house marketing leadership, in five countries.
| Period | Role | Organisation | Scope |
|---|---|---|---|
| Jul 2025 — Present | Marketing DirectorIstanbul, TR | DALNET | Leading all marketing operations for a next-generation IT solutions provider. CRM, content, SEO/SEM and lead generation. |
| 2022 — 2025 | Marketing SpecialistZürich, CH | Advellence Solutions AG | Marketing operations for the group’s Swiss business. |
| 2022 — 2024 | Marketing SpecialistZürich, CH | Sharedien AG | Events, email, social and ad campaigns. Drove engagement and visibility through targeted SEO and CRM operations. |
| 2021 — 2022 | Marketing SpecialistBielefeld, DE | Advellence GmbH | Marketing for the group’s German operation. |
| Apr 2021 — Nov 2021 | Digital Marketing Team LeadIstanbul, TR | DALNET | SEM, SEO and content marketing. Built Google Ads and remarketing programs that lifted traffic and conversions. |
| Jun 2019 — May 2020 | Head of Digital MarketingIstanbul, TR | Google (Agency Partner) | Owned digital marketing strategy across events, email and local campaigns. Comprehensive SEO and content plans. |
| Jun 2019 — May 2020 | Head of Digital MarketingIstanbul, TR | Kamara Studio Offices | Led full-funnel digital efforts with a strong focus on SEO strategy and local marketing. |
| Jun 2014 — Apr 2019 | IT Manager & Marketing SpecialistCyprus · Malta · UK · Russia · Antalya | NDA Signed Company | International role bridging IT operations and marketing across multiple regions. |
| Oct 2011 — May 2014 | System SpecialistIstanbul, TR | SUNUCU Datacenter | NOC operations, system management and infrastructure support. |
| May 2009 — May 2011 | System SpecialistIstanbul, TR | Call Center Operation | IT management for a high-volume call center operation. |
Four working languages is not a hobby line — it is what makes a Turkey–Cyprus–Switzerland operation possible without a translation layer.
Trakya University · Edirne, TR
Anadolu University
Marketing Software Certified
Development Certification
Ads, Analytics, 360 Marketing
Notes on marketing operations — the plumbing most marketing writing skips.
If you are building a marketing function — or repairing one — I am glad to have the conversation. Email is fastest; LinkedIn works too.
Usually replies within 24 hours.