Posts & Insights
Recent essays on marketing strategy, AI, automation and growth.
What is this Jev AI?
What is this Jev AI?
As of September 2026, the hottest topic on Silicon Valley and X (Twitter) agenda is "Jev AI". However, in the marketing world, people are a little confused: "So, doesn't this artificial intelligence write text?" No, it doesn't. He doesn't chat, he doesn't create blog posts. However, it rewrites the rules of automation, lead scoring and campaign routing that we establish in B2B marketing. Here's a guide to the "System One" model and Jev AI from a marketing director's perspective.
A Marketing Director's AI Stack: What I Use, What I Left Away, How Much Does It Cost?
A Marketing Director's AI Stack: What I Use, What I Left Away, How Much Does It Cost?
The internet is full of "Top 10 Artificial Intelligence Tools" lists written by people who have never used those tools in their lives. I, on the other hand, put my wallet on the table: As a marketing director, what tools am I actively paying for in my daily operations as of 2026, what are my free alternatives, and what have I stopped using?
What is Agentic Commerce? How Will AI Agents Buy From You in B2B and SaaS?
What is Agentic Commerce? How Will AI Agents Buy From You in B2B and SaaS?
Throughout my marketing career, I have always developed strategies according to the same basic rule: Understand human psychology, appeal to emotions and rationalize with logic. But what will you do if the customer in front of you is an "Artificial Intelligence Agent" that has no emotions and only analyzes thousands of data points in seconds? Introducing the new concept that will rewrite the rules of digital marketing and sales: Agentic Commerce.
KVKK and Productive Artificial Intelligence
KVKK and Productive Artificial Intelligence
Scoring departments use tools like ChatGPT and Claude every day to set up campaigns or perform segmentation. But how safe is the customer data in the Excel files uploaded to the system? KVKK and AI user guide and checklist that you can share with your in-company teams.
Comprehensive AI Visibility Control
Comprehensive AI Visibility Control
For years, we spent all our marketing budget and energy to appear on the first page of Google (SEO). But the rules of the game have changed dramatically. Now, instead of typing keywords into search engines, consumers, potential investors and even job applicants directly ask ChatGPT, Gemini or Claude the following question: "Is [Brand Name] reliable? What are the differences between it and [Competitor Brand]? Why should I choose [Brand Name]?"
Türkiye Artificial Intelligence Action Plan
Türkiye Artificial Intelligence Action Plan
Artificial intelligence (AI) is no longer just the playground of software developers or data scientists; It is directly at the heart of marketing departments, which are the growth engine of brands. Türkiye Artificial Intelligence Action Plan (2026–2030), which is a critical milestone in our country's digital transformation journey, determines new rules of the game for the business world.
Weighty App | Privacy Policy Notice
Weighty App | Privacy Policy Notice
Weighty App | Privacy Policy Notice
Increase Productivity by 300% with AI | 2026 Practical Guide
Increase Productivity by 300% with AI | 2026 Practical Guide
Stop using AI just as a chatbot. Discover step-by-step how to automate your daily workload and reclaim your time with autonomous agents, RAG systems, and local LLMs.
Why is AI Critical for Marketing and Business?
Why is AI Critical for Marketing and Business?
The era of passive automation is over. As global AI marketing revenue approaches $107 billion, businesses must transition from tactical chatbots to strategic AI orchestration. This comprehensive report details the economic realities, the shift to autonomous agents, and the financial imperative of integrating self-hosted, privacy-focused AI infrastructures to achieve a 35% increase in marketing ROI and dominate the 2026 digital landscape.