LatestAI Visibility
Can AI Crawlers Actually Reach Your Site?
Most sites optimising for ChatGPT and AI Overviews have never checked whether the crawlers can fetch a single page. Here is how to test it in ten minutes.
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Field notes
Notes from the work, not from a content calendar.
Each of these came out of a real engagement — a problem I had to diagnose, a misconception that cost somebody a quarter, or a check worth running before you spend anything. No listicles.
- Build & TransformationFractional CMO, Agency, or In-House HireThree ways to buy marketing leadership, each failing in a predictable way. A decision framework based on what your problem actually is, not on what each model costs.
- SearchWhy Your Google Ads Conversions Do Not Match Your CRMGoogle Ads says 60 leads. The CRM says 41. Neither is lying — they are counting different things on different dates. Here is how to reconcile them properly.
- Structure & PerformanceKeyword Cannibalisation and How to Decide Which Page WinsWhen Google keeps swapping which of your URLs ranks for one query, you are competing with yourself. Here is how to find it in Search Console and how to pick the survivor.
- AI VisibilityWhat Actually Changed With AI Search, and What Did NotImpressions hold, clicks fall, and everyone panics. Here is the part of search that genuinely changed, the part that did not move at all, and what to measure instead of sessions.
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